When most people think of marketing, they think of business. However, in an era where governments need to be more responsive and accountable to the needs of the public & it’s overseeing body, marketing has actually become a very important function of Government organizations. Communicators and Marketers in Government are turning to Mintent to help them:
“Mintent enabled the content team at MyArlingtonTX.com to weave together a whole city picture with more depth than we could have ever achieved with our old methods of content work.”
– Jay Warren, Communication and Legislative Affairs Director, City of Arlington
The calendar allows you to schedule all of your planned content ahead of time, so if crisis communications or last minute press releases are needed, you’ll have the time and resources to address them without the stress. You can also instantly view your entire team’s assignments on the editorial calendar.
Automated workﬂows allow you to assign tasks to teammates and communicate clearly across the entire team. Lets you automate the delegation of tasks, communicate clearly with your team and other contributors, and get approvals easily.
Content marketers in Government produce on and offline content of many different types- from webpages to blog posts to infographics, to community newsletters to videos. With Mintent, you can store all of your team’s content in one place, and make it easy to share and keep track of the most current version.
Let your entire team chat, comment, and ideate within the app and stay aligned with your organization’s mission and values. With our ideation & requests feature, you’ll get a central place to collect, store and curate ideas before pushing them to your editorial calendar for execution. Tag ideas for easy search, retrieval and reporting.