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Content Marketing for Healthcare Professionals

Many of our best clients are marketing and communications professionals working in healthcare. The reason why communicators in healthcare find Mintent’s Content Marketing Platform so valuable is because:

  • circle and dots icon Communications functions are often spread across different departments
  • dots icon Organizations often have a number of specific audiences with varying content needs
  • check mark icon Stringent approval processes are required
  • computer icon Staying organized and focused when multiple stakeholders rely on you for up-to-the-minute content

“Our marketing department uses Mintent to manage job requests. It’s the one-stop spot for interested parties to stay informed regarding who has the ball (with workflow stages and daily digest), reference ongoing dialog (with notifications and email strings) and access files (drag and drop files).”

– Betsy Elliot, Project Manager- Corporate Communications, Premier Inc.

Features

CALENDAR

Get a bird’s eye view into all of your marketing activities

Allows you to schedule all of your planned content ahead of time, so if crisis communications or last minute press releases are needed, you’ll have the time and resources to address them without the stress. You can also instantly view your entire team’s assignments on the editorial calendar.

WORKFLOWS

Move work forward with automated team workflows

Automated workflows allow you to assign tasks to teammates and communicate clearly across the entire team. Lets you automate the delegation of tasks, communicate clearly with your team and other contributors, and get approvals easily.

ASSET LIBRARY

Centralized location to store & share all marketing assets

Heathcare content marketers produce content of many different types- from blog posts to infographics, to videos. With Mintent, you can store all of your team’s content in one place, and make it easy to share and keep track of the most current version.

COLLABORATION TOOLS

Collaborate with your entire team and let the ideas flow!

Let your entire team chat, comment, and ideate within the app. With our ideation & requests feature, you’ll get a central place to collect, store and curate ideas before pushing them to your editorial calendar for execution. Tag ideas for easy search, retrieval and reporting.

Book a Demo

We’d love to show you how you can get the same results as Premier Inc. We can help your organization transform and optimize your content marketing process from start to finish. Book your personalized demo today.

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