Structured Content:

A Marketer’s Secret Weapon

Content marketers publish hundreds of content assets a year- everything from advertisements, blogs, briefs, emails, news releases, presentations, training materials, videos, webinars, social posts, and more.
But when writing content for marketing, we have to keep in mind that users will access our content through a wide variety of channels, across different platforms, and will likely only scan content and see fragmented bits and pieces of what we’ve written. Marketers can actually use this to their advantage by writing content that is structured. By creating digital content that is super flexible, searchable, and reusable, marketers are discovering that they can more easily scale their content marketing efforts.
Learn how to use structured content to enable customers to find your content more easily online, and allow your team to redeploy content more efficiently into multiple formats and media types.


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Speaker Bios

joe pairman headshot


Lead Consultant, Mekon
Joe is a Consulting Practice Lead at Mekon. He has helped global clients from healthcare to software transform the way they work with content, by improving efficiency and meeting users’ real information needs. @joepairman

Matt 1


CEO, Mintent
Matt is the CEO of Mintent (, a content marketing automation software company. With a career spanning 20+ years, Matt is a consummate thought leader in the areas of digital marketing, experience-driven commerce, commerce strategy, marketing, and business development. His unique insights on how executives can build digitally-enhanced experiences that unlock new value have been featured in TechCrunch, CMSWire, Huffington Post, Internet Retailer, Get Elastic ecommerce blog, Retail Online Integration, and Chain Store Age. Matt is also a much sought-after speaker, having presented at Adobe Summit, Enterprise World, Digital Entertainment World, Luxury Interactive, Digital Hollywood, and others.

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