Content Marketing is at the core of all marketing and digital marketing strategies. Its importance spans across the organization’s entire customer journey from awareness to conversion and beyond. Yet as we invest in, build out and distribute these fundamental content assets we still don’t know what is working and what is not working.
Join Matt and Krista on June 19th from 7:30 A.M. to 9:00 A.M. at this invitation-only event where we will help stop the Random Acts of Marketing with these 5 Best Practices:
Doors open at 7:00 A.M. Continental breakfast & coffee will be served.
Chief Marketing Officer, Mintent
Having founded and successfully exited three digital marketing companies, most recently gShift, which was acquired by Mintent, Krista has been ranked as one of Canada’s top female entrepreneurs by Profit’s W100. Krista leads the strategic direction of Marketing at Mintent.
Matt is a consummate thought leader in the areas of digital marketing, experience-driven commerce, commerce strategy, marketing, and business development. His unique insights on how executives can build digitally-enhanced experiences that unlock new value have been featured in numerous technology publications.