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Put the Zen Back into Your
Content Management Workflow

FOLLOW THE PATH OF LEAST RESISTANCE

  • Focus on high-impact tasks.
  • Calm your processes.
  • Make it easy for you and your team to make quality work.
  • Channel your energy into your most high-impact campaigns.
  • Manifest a culture of creativity.
  • Meditate on successes.
  • Use analytics to know what works.
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FREE EBOOK

Zen and the Art of Content Marketing.

An essential guide for frantic content marketing professionals seeking content Zen. Breathe.







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Find Content Marketing Serenity

WHAT’S YOUR MARKETING MANTRA?

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Cleanse your to do list

40% of your time is spent on tasks that don’t directly build revenue. Find and eliminate your 5 biggest time wasters.

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Go with the (work)flow

There’s a Zen proverb: “Let go, or be dragged.” Release the details, meetings and emails into an automated workflow.

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Market with intent

When mind and action are separate, Zen is lost. Keep your strategy and content in synch with an editorial content in synch with an editorial calendar.

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Empower your team

Clear deadlines and directions, efficient structures, and daily collaboration create the environment to do their best work.

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Refine your strategy

Your most important role as content manager is to understand the market. Discover what captures their attention.

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Magnify your message

Tell your brand story across different stages of your buying cycle. Make your customers feel that your product simplifies their life.