An essential guide for frantic content marketing professionals seeking content Zen. Breathe.
40% of your time is spent on tasks that don’t directly build revenue. Find and eliminate your 5 biggest time wasters.
There’s a Zen proverb: “Let go, or be dragged.” Release the details, meetings and emails into an automated workflow.
When mind and action are separate, Zen is lost. Keep your strategy and content in synch with an editorial content in synch with an editorial calendar.
Clear deadlines and directions, efficient structures, and daily collaboration create the environment to do their best work.
Your most important role as content manager is to understand the market. Discover what captures their attention.
Tell your brand story across different stages of your buying cycle. Make your customers feel that your product simplifies their life.